Physi-Kult is an all ages running group that was founded in 2000. Its name, a play on the phrase “physical culture”, is meant to affirm an approach to running, and to sport in general, that strikes a balance between the two dominant contemporary approaches: the safe, non-competitive “physical fitness” approach, whose basic goal is the pursuit of “good health”; and, the hyper-competitive, science-dominated “high performance” approach, in which victory “by any means necessary” is the overriding goal.
